[jonathansampson]

"Targeting" means something entirely different to Brave than it does to Google. Google engages in targeted advertising by collecting your data wherever possible. Brave doesn't do anything remotely like that. Instead, in Brave, the entire Ads component is optional and off by default. If/when you opt-in, your data never leaves your device. Instead, Brave uses on-device machine-learning to determine what types of ads you might be interested in. This machine-learning evaluates a regional catalog which is routinely downloaded to your machine—the entire process happens locally, rather than in the cloud. And, if an ad is shown to you, you get 70% of the associated revenue. I covered this a bit more in a recent 5-minute talk: https://youtu.be/LsrrT502luI