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I would think that early adaptors would look to take X% of their profits through crypto. If they can afford to continue operating even if they lose X, then it is an attractive opportunity, given the fact that it can rise in value so much (likely to be partly driven by their adoption if they are big and important enough). Eventually, a coin will inevitably become the default, and balance out. So, I personally don't see the instability factor as an issue right now.