[mbg721]

Not actually owning anything is part of it, but the whole autopay push is a little more basic than that--it's eliminating the conscious decision to buy and turning customers into a passive income stream. My phone bill is significantly cheaper if I let it get autobilled to my debit card instead of actually paying it every month. Heating/cooling companies in my area push a monthly subscription that includes annual furnace inspections for the same price as the inspections themselves. Both of those are genuinely services, and not things I would have otherwise owned.