[globular-toast]

It targets a similar customer to that obscenely expensive juice squeezer thing.

I'm noticing more and more a trend for people to spend seemingly large amounts of money on completely pointless things. Out of curiosity I checked how much people are spending on custom number plates for their cars in the UK. They are regularly going for tens of thousands of pounds. For a few numbers that other people get to see on their cars.

My theory is, despite the nominal amounts being very high, the opportunity cost to the buyers is very low, but it's not because they are "rich". There is such a huge gulf between being "well off" and being "rich" that it's quite easy for many people to save up a spare ten thousand and just not have anything better to spend it on. To make serious life changes, like a new house, you need hundreds of thousands to millions. Suddenly that ten thousand is a drop in the ocean. Faced with not a chance of ever reaching "rich", people remain "well off" and spend these paradoxically large but tiny amounts of money on pointless things.