They make a great point that modern media is about generating addiction.
...Outrage --> Hate --> Gratification --> Outrage --> Hate...
Step 1. Outrage: Strike the audience with some gross injustice - true or not - it's always useful to exaggerate. Make sure to use an echo chamber so no one can diffuse the emotion with a different perspective.
Step 2. Hate: Define a target. Demonize this target to create an emotional investment by the reader. Pile on ancillary "facts" to give the illusion of rigor. Truth is irrelevant as few will research independently.
Step 3. Follow up with some form of "justice" (usually better to do this at a later update). It doesn't matter if the subject was really hurt, as long as you can make it appear that the "bad guys" actually won in some way.
...Outrage --> Hate --> Gratification --> Outrage --> Hate...
Step 1. Outrage: Strike the audience with some gross injustice - true or not - it's always useful to exaggerate. Make sure to use an echo chamber so no one can diffuse the emotion with a different perspective.
Step 2. Hate: Define a target. Demonize this target to create an emotional investment by the reader. Pile on ancillary "facts" to give the illusion of rigor. Truth is irrelevant as few will research independently.
Step 3. Follow up with some form of "justice" (usually better to do this at a later update). It doesn't matter if the subject was really hurt, as long as you can make it appear that the "bad guys" actually won in some way.
repeat.