[BlueNorth]

As a Quebecer, I will allow myself to highlight the intention behind this surprising proposal. Quebec's French-speaking artistic community is very rich and very lively. The musical tastes of Quebecers are also very diverse, in both English and French. Only, from a commercial point of view, English-speaking music enjoys a very large exposure and it is very easy to forget that other music also exists. Canada, from a constitutional point of view, officially recognizes 2 languages: English and French. Laws impose on the broadcaster a certain percentage of content in these 2 languages. However, French does not benefit from the strength of attraction of English on the North American continent. The Quebec government has therefore decided to do its part to increase the visibility of French-language music in Quebec, more specifically, Quebec French-language music. It is an action of resilience, one among many others that we feel obliged to do to avoid disappearing like all the other French-speaking populations of America.