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by amirhhz
5459 days ago
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Really good to get this type of perspective on modern "SEO", so thanks, Justin. I was wondering if you can point me towards any resources (books, articles, tutorials, etc.) that embody more of the interesting and worthwhile side of internet marketing and less of the "sleazy" side of SEO? Obviously there's nothing better than putting things in practice (and that's in the pipeline), but would appreciate any pointers from someone who knows what they're talking about :) |
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Guides like Excel for SEO shows some of the basic stuff we do: http://www.distilled.net/excel-for-seo/
For high level patent / research based SEO, nobody does it better than http://www.seobythesea.com/ (his URLs are ugly, but his content is great)
For specific beliefs on how the algo works, this is a good resource: http://www.seomoz.org/article/search-ranking-factors
SEOmoz has webinars and a PRO Q&A. Distilled.net also offers videos of our conferences.
As for books, the best I've read are Art of SEO, which is co-written by Rand, and SEO Secrets by Danny Dover (formerly of SEOmoz, now at AT&T) which talks more about the consulting side. The problem with books is that stuff can go out of date quickly. If you're reading a book that talks about PageRank sculpting, for example, it's dated.
Other great sites:
http://www.seobook.com/ - high level opinions and analysis of industry issues
http://www.seroundtable.com/ - recap of industry news and forums
http://www.searchenginejournal.com/ - lots of tactical articles
Things I've written for example:
http://www.distilled.net/blog/seo/how-user-data-may-reorder-...
http://www.distilled.net/blog/seo/breaking-down-the-mormon-s...
http://www.distilled.net/blog/seo/building-your-own-scraper-...
http://www.distilled.net/blog/seo/impact-of-google-instant/
http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-goo...
http://www.seomoz.org/blog/guide-to-competitive-backlink-ana...
Hope that helps! :)