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by will_critchlow 5459 days ago
I'm one of the founders of Distilled (mentioned in the story) and I also come from a technical background (maths mainly). The thing I love about SEO is that we get to work on harder problems in more fun ways than any other industry I've come across. You can make it whatever you want - Justin is a great example of this.

And, yeah, he rocks - but you all worked that out already.

2 comments

In some ways, I'd like to keep SEO's awesomeness a secret from the HN and startup community.

As a developer (I'm not a engineer or computer scientist), I love to build stuff and see people use it. If you build things that are usable by Googlebot (as in, easy to crawl, easy to perceive the content's quality, easy to categorize and associate with keywords) and worthy of citations (links), then your reward can be astronomical...

My last site was a SEO-driven UGC site and I sold it for $10M before I turned 32. I never paid a dollar for marketing, I was the only owner, and I never had more than 5 employees. And with my help, it doubled in revenue after I sold it. It was a fantastic business. Now I'm pretty much free to work on what I like.

It's like that with a lot of things I suppose - you make it what you want. For a while I scoffed at "SEO" but my cofounder dragged me into starting a company and before I knew it I had more interesting engineering problems to solve (still do) than I could shake a stick at and I'm having fun.