[randfish]

I've loved SEO with every fiber of my being for close to a decade. It's an absolutely phenomenal field filled with complexity, challenges, rewards for creativity, attention to metrics and execution. It's hard to find or imagine a business endeavor that produces such remarkable return, nor one that has so many interesting elements (the detective work of uncovering why a site's rankings went up/down, the excitement of a content marketing play, the variety of tactics that can be used to approach a challenge).

How can anyone NOT love SEO? That's the more salient question.

[Ixiaus]

As an engineer building an SEO company, I can think of plenty of reasons NOT to love SEO. Every coin has two sides (which is, effectively, what I said in the other comment) :)