[goodcjw2]

It's probably true that they cannot resist cloning existing feature that's already working.

But to cheer you up, FB is putting lots of efforts (rumor goes 10000 folks) working on AR/VR. That's quite a lot innovation :)

[Bombthecat]

And 200 are working on "how to show ads in 3d"

[corobo]

Working on putting ads in VR by the sounds of it

https://news.ycombinator.com/item?id=27532243

[goodcjw2]

Yeah, that's the part I don't quite appreciate what FB is doing on VR. They heavily subsidize the hardware, pushed lots of competitors out (e.g. Vive is really struggling), then start selling ads once they got dominant position.