[electromagnetic]

Popcap has games that are brandable. Simply look at the success of Plants Vs Zombies and how well Popcap managed to market it, and realise how much a company like EA could mine out of it.

Plus they have Bejeweled and Zuma that are being exploited well already, but Popcap really doesn't have the talents to market a game like Plants Vs Zombies that's seemingly universally acceptable (I hadn't bought a single popcap game until Plants Vs Zombies and I haven't touched another of their games since).

There's big money in intellectual property, especially when they have products that have yet to be even exploited.

[malkia]

I wish them all the best. Especially to all of the employees!