[rubyfan]

Sorry but Lemonade’s ‘fixed margin’ is BS. I’m not aware of any other insurance company that benefits from a fixed margin or spins what is otherwise OIE as profit. Most other carriers in the US pay for distribution, e.g. agents selling their policies or Google and other targeted ad platforms. Most carriers pay out a distributor margin and then are on the hook for the full risk.

Lemonade isn’t fixing anything for consumers except maybe UX.

If there is one thing I’ve learned over decades of startup and corporate experience, people that sell on ‘transparency’ are generally full of shit.