Ask HN: What practical book about analytics do you recommend?

[maxgeist]

I'm transitioning from engineering to product management. I've been using data to inform decisions I make. While I know SQL well, I feel like I'm lacking fundamental concepts for what to measure and how to measure it. Statistics textbooks seem a little bit too in the weeds for the moment. What books would you recommend that describe both how to think about data-driven decision making and practical techniques for applying these concepts?

[rawgabbit]

I think you are looking for marketing statistical textbooks. Classical problems are for example what mix of products features will be optimum assuming you have discrete data on individual features. The textbooks when I read them many years ago were mostly concerned about consumer goods. Maybe today they deal with software. I don’t know. What to measure is a another tough one. If everyone knew that there would be a million Steve Jobs and Elon Musks.