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by orangegreen 1829 days ago
Reminds me of how almost any corporate logo redesign works. Company makes a new logo, everyone is outraged by how awful and horrible it is, then we get used to it.

The Discord logo redesign was one of those logos that elicited a very odd amount of outrage for what it was. Multiple video essays were made about just how terrible the logo is [0].

It's really not a bad logo at all. It's a minor change. But once you get used to something, any change seems to be perceived as a threat. After a few months, I bet most people will get used to the new Safari UI and forget what they were even mad out.

[0] https://www.youtube.com/results?search_query=discord+new+log...

2 comments

And the new one appeals to a different market - personally I thought the old one was pretty ugly, especially with how it would shatter into a ton of spinning fragments when it was loading. It said "hello this is a safe space for Gamerz", and I am very much not a Gamerz.

Now it doesn't say that. And now I'm less inactive on the various discord chats I've been invited to. Most of which are not really full of Gamerz anyway - but staring at that very Gamerz logo for a few seconds every time I opened the thing made me not want to open it.

Interesting, I don't think I've ever cared what a logo meant, just that it was easy to distinguish from all the other apps on my taskbar.

It's currently a light purple circle with a white blob in the middle, I often can't find it

I don't think the logo is bad myself, it is a tiny change overall.

However, it's worth noting it was shown alongside wordmark, and the font used by that wordmark (a modified version of Ginto Nord Black) is... not great, in particular I think the letter "i" looks somewhat off in relation to other characters in word "Discord" - I don't know what's wrong with it, I'm not a typographer.

That said, because the wordmark is not seen often (pretty much the main page and the page announcing new logo), in practice it's fine. After logging in to Discord there is no real reason to go back to the main page.

Also, out of curiosity, I checked the videos you linked to, pretty much all consider the logo to be fine, but they all criticize the font or the letter "i" specifically (even the video called "discord's new logo is alright").