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Unless it turns out that people really do want it. In which case you've just pissed off hundreds or thousands of your potential early adopters with a 404 page, and demonstrated that you can't even build and link to a simple, basic, web page. And, come on, who here does not hit F5 when they reach a 404 page? I've never heard of anything so stupid in my life - the guy who dreamed this up has just got to have an MBA.