[munificent]

This is a fascinating article because at the surface level it appears to be high quality information. It looks nice. It's well written. It speaks in the kind of sweeping generalities and economic lingo that give it an air of authority.

But by the time I got about 3/4 of the way through, I realized that this was basically just some random blogger's opinion piece with little to no research or data to back it up. It falls apart if you squint at it.

First of all, the title implies that some general directional trend is at play, but then cherrypicks just a couple of cities. I'm not sure how Miami of all places is a good example of people moving west.

Also, attributing the success of the handful of cherrypicked cities to "marketing" is... bizarre. These are actual places with actual history that people can form real opinions of based on what the place is actually like to live in. People don't live in Austin because someone told them to live in Austin. They live there because they love it, a property they are able to accurately perceive for themselves independent of marketing telling them what to think.

I don't like to be negative online but this article is just not very good.

[nostrademons]

It's also content marketing for a content marketer who is talking her book. "Writer, growth hacker, and crypto enthusiast based on the East Coast", and her Substack is titled "Confessions of Reluctant Marketing Guru."

More power to her for going out and hustling, but understand that it - just like it's purported solution - is just marketing.