[skohan]

They're kind of trying to do that with Apple Arcade, but from what I've seen they don't really understand the market enough to make an interesting offering.

It's insane to me that they're failing so badly at it: Apple's amazing at building brands, but gaming is huge with people under 30, and it might get harder to sell people a computer you can't run AAA games on.

Google could have eaten iPhone's lunch with gen Z with Stadia if they invested in it properly, but they didn't manage to make it work