[Pewpewarrows]

As opposed to? It's very rare to ever see a completely unique idea. I guarantee that just about every product you use on a day to day basis is a derivative of a derivative of a derivative of the original concept.

Taking a core product and improving it is one of the main pieces of advice in this community. I don't see why there should be any negative connotation for a larger business doing it as well. And for the record, I don't see a single product on the left-hand side of that list that wasn't "in response", "playing catch-up", or a derivative idea from someone else's hard work.