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From Butterick's blog post

> I learned early on that when you tattle on the bullies, they come for you twice as hard the next time. The only work­able tactic was to distance your­self and hope they found someone else to pick on.

For anyone who is bullied, or has kids who are being bullied - this is a very weak tactic. When I was bullied in school what worked was a) allies and b) violence (I had the good fortune to grow up in a place where schoolkids never carry weapons)