[this2shallPass]

Interesting. How / why?

[rvz]

To be fair, they did ambitiously aim to be a 100 year old company. Signalling it is in for the 'long term'.

That means rejecting takeover attempts and focusing on diversification of their product. Whatever it is, I don't care where they pivot to.

They will eventually have to pivot to 'something' or else it's over.