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by clircle 1833 days ago
Old marketing trick.

Patagonia and Keen send freebies and coupon codes to their influencers, the forest service.

1 comments

I suspect you're referring to

> The Patagonia Pro Program is a membership program for qualified outdoor professionals, environmental grant recipients, and outdoor industry partners.

The forestry service is a very strange example to call out because their employees aren't at all prominent and most well-off consumers will visit national/state parks instead of national forests (which are awesome, but much lower profile) so I doubt many of them ever see forestry service people wearing the gear.