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by tbh2347 5456 days ago
People have to stop saying this. Google isn't so blind as to think every product's sole purpose is to drive pageviews.

I'm speculating just as much as you are, but I don't think it's unreasonable to guess that a big part of Google+ is to drive usage of its other products. Once people start sharing directions, collaborating on documents, and so on G+ will be there to introduce users to one product after another. Sure, social ads may/will be important, but saying "what Google will care about is pageviews" is simplifying it immensely.

1 comments

That's why I prefaced it with "from a business point of view" -- to imply that it isn't the "sole purpose", but it's certainly looked at. I'm not saying that they will game the system by forcing page-views when not needed by the product, but that they will judge success based on usage, not average friend count.