[CoffeeDregs]

Note: I use and support open-source software.

    People do this all the time, it's called open-source software
    and people come upon it by merit of the quality of the code. 

Name one piece of interesting open-source software you've heard of that hasn't been marketed (e.g. they didn't write a good README and everyone "came upon it" somehow).

You've also dismissed all of the activities of Business because they're done in Business, but some activities are done in almost all groups-of-people.

    It doesn't need buzzwords, jargon, sales, and demographics numbers.

So you'd say that NodeJS, Rails, Django, etc do not have any buzzwords, jargon, sales or demographics numbers? It seems unpossible to read DHH or anything about Clojure and maintain that opinion.

[felipemnoa]

You are really scraping the bottom of the barrel. Instructions on how to use something, i.e. README, don't really qualify as marketing. Since it is not what is doing the marketing and it is part of the product. Word of mouth and a site announcing the product would be marketing. You do have to let somebody know about your product of course if you want them to use it but you can hardly call that marketing.