[sokoloff]

I have to admit as a meat eater that Impossible ground beef substitute is “there” on a taste basis now.

If they can get it to 25% of its current cost, I could see it become viable to replace many uses of ground beef now. If they get it to 12-15% of its current cost, I think it would displace a massive percentage of purchases of meat protein. It really is good, not just “edible” and I can imagine they’re nowhere near the economic minimum cost to produce.