[mattjstar]

Good question, the idea in the post is once you know who the user is you make sure they load a page with a unique identifier on it that you can use to identify them.

As an example, think of a Shopify check out flow. Every user has a unique checkout url. Once they purchase you can use that checkout ID in your warehouse to join with the page view that had the anonymous Id on it. So you’ll have a page view with the anonymous Id with a url with a unique checkout Id that you can use to join to the ultimate identified user (assuming all your page view and Shopify data are in one place, your data warehouse).

Let me know if I understood your question!

[OzCrimson]

Matt, I'm curious to know why?

If a person has jumped through hoops to say they don't want to be tracked, why look for ways to still do it?

It's like putting up curtains to keep people from looking in my window, but then you realize you can still see inside if you crouch down really low and look through the 1/8" space between the bottom of the curtain and the window sill.

This puts me in a difficult position of supporting legislation that might be overly harsh like the Do Not Call list back in the 1990s. It pretty much killed off telemarketing for a while. Sad, but the public got fed up with an entire industry that showed it had no regard for the public.

I've got friends who are in marketing and ad-tech and I care about them, their business and success. But when I want to withdraw my consent to be tracked, I want that same level of care and respect.

[ahmedelsama]

This is really great. I think it is about what and how one is being tracked. I think people are trying to stop companies from tracking them everywhere but if I am interacting with a single company, I know they are tracking some things. Foe example, if I buy off of an e-Comm website then they should have tracked my order so I can go back to it.

This extends to support. I hate submitting a support ticket to just be told to go view the docs that I already viewed, or try things I have already done. As a customer, I want you to know I did that and to help me.

All this is trying to do is allow company to understand their customer within their own platform and own data.

This is not trying to fingerprint users or track everything they do on all websites like Facebook and other platforms.

I hope this clears up the motivation. In short, it is to resolve issues in using the data that a company has internally and is not about creeping on users across the internet.

[OzCrimson]

Ok. Thank you. This does help. I can appreciate that.