[slightwinder]

This set is from Lego Ideas, a site where people can add their own ideas and vote for them. The sets coming from there are usualy for adults, collectors, fans. They had single set from franchises like Voltron, WALL-E, Doctor Who, Mickey Mouse. But also have Artful sets like a Piano, this typewriter. Or even sets of real space-stuff like Saturn V-Rocket, ISS or Apollo Moonlander.

For kids they still have their regular simple or mildly complex sets, depending on age and franchise.