[mjburgess]

This is a very important point.

The issue with social media is it is essentially unsolicited. With TV, you tune to "The Discovery Channel", and if you dont like it, you tune to another.

With social media you are invited to react to things as-if they were for you. This is the origin of, i'd say, 90% of the instigating none-sense that causes trouble.

Social media arguments are often just between not-the-audience and the-audience talking past each other. With the former basically saying, "i dont understand this, and its wasting my time"; and the latter saying, "i understand this and its really important".