[headmelted]

Yep, exactly that.

I utterly agree that other direct-to-consumer options are in the same boat - but Apple is quite heavy-handed in it's messaging about, well, messaging being encrypted and private and no-one (including Apple) being able to read your messages. That's only true if you don't backup to iCloud.

I would expect most people on HN to be aware of all of this of course but when you're so strongly selling your privacy protections as part of your brand, it's a pretty glaring window to leave wide open.