Hacker News new | ask | show | jobs
by eli 1837 days ago
Unfortunately the ad blockers are not usually able to tell the difference between first-party ads and network ads. In practice both from an ad server.

I think there's actually a great opportunity for someone to create an ad server that only serves first-party ads with no tracking.
1 comments
yoz-y 1837 days ago
The Deck was such a thing. It was sort of invite only because once you go first party you have no way to validate the user base so you need to trust the partner. For ads that result in direct sales this can be easy to do though.
link
eli 1837 days ago
It was more of an ad network, no? Also I think it shut down.

I'm talking about something even simpler than that. I have my own website and I have my own advertisers who want to put ads on it. I need a way to serve them and do contextual targeting (e.g. stories about a certain topic) and frequency capping and forecasting and the other sort of basic stuff I expect from Google Ad Manager.

link