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by galgalesh 1837 days ago
> but large companies decided to ignore it and simply face the fines if they in some hypothetical future will arrive.

This is not the case. The fines are up to 2% of annual global turnover. This scares companies.

Moreover, some of the worst offending cookie banners are slowly being replaced by better ones as more and more organizations (such as noyb) file official complaints and companies get fined.
2 comments
krageon 1837 days ago
> This is not the case. The fines are up to 2% of annual global turnover. This scares companies.

You are wrong. The initial fine is much, much lower and companies have so long to dabble in wilful ignorance that it is at the moment not something that has teeth. Companies are like bullies, they don't respect threats - only harm.

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JumpCrisscross 1837 days ago
> initial fine is much, much lower and companies have so long to dabble in wilful ignorance

Another diluent: the maximum fine is practically the lesser of 2% and the NPV of business in that European country, or, expansively, in Europe. If you have little business in Europe, it’s cheaper in some cases to simply close shop.

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labawi 1837 days ago
I'm pretty certain an actual fine (not ceasing operations) has a limit of max(10M€, 2% worldwide revenue of previous year) and double if you're antithetical to GDPR. Also, it's per infringement and isn't a yearly free pass to continue once you're fined.

Companies are not doing much because enforcement is lacking, and in case you get caught, most fines are in the neighborhood of reasonable rather than instant liquidation.

[0] https://noyb.eu/en/irish-dpc-handles-9993-gdpr-complaints-wi...

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chopin 1836 days ago
GDPR says:

> Infringements of the following provisions shall, in accordance with paragraph 2, be subject to administrative fines up to 10 000 000 EUR, or in the case of an undertaking, up to 2 % of the total worldwide annual turnover of the preceding financial year, whichever is higher (emphasis mine).

As for the absolute sum, there is no limit.

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anoncake 1837 days ago
It obviously doesn't scare them enough, even if it should in theory.
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