[codethief]

I've only skimmed the video but it looks like your philosophy was a bit different, in that you were pursuing a visual programming / no-code approach?

[sgrove]

Sorry, should have clarified - that was work done by 280 North, a YC company from W08, all ex-apple. They built:

  - Objective-J (JavaScript equivalent of Objective-C)

 - Cappuccino (Objective-J equivalent of Cocoa, from what I remember)
 - Atlas (equivalent of InterfaceBuilder)
 - Slides (equivalent of Keynote)

The UI builder serialized to the nib equivalent so code wasn't the source of truth, but it was definitely not a no-code approach (code methods were exposed in their GUI builder, and you could consume the nib artifact from your code).