[sascha_sl]

This. You can see the impact of this on the new iOS tracking permissions. Most people want to opt out, but can't. Regulators stepping in would spell the end of large sections of the online advertising industry, so I doubt it'll happen.

[xbar]

Regulators in the US do not seem to be completely in the pockets of the online advertisers quite yet, given recent legislation proposals. Regulators in the EU, even less so.

[dividedbyzero]

> Most people want to opt out, but can't.

Not following this too closely, I thought that's possible now, or at least as soon as the last few holdout apps get updated?

[Macha]

That's the point, by Apple taking control of the interface and preventing dark pattern bullshit, opt in rates are way lower on iOS than on websites.