[dalbasal]

>> Your whole framing can be flipped on its head be pointing out that Google, unlike Amazon has been willing to make such huge investments in the one public platform we've got.

True, as are some of the counterpoints. I don't think it contradicts OP's point though. FLoC is designed by Google, for Google's needs. Some/most of those are genuinely privacy related, the way that they're related is via advertising/targeting/tracking... which Google rely on for all their revenue.

Amazon, meanwhile, doesn't benefit from FloC much... hence conflict.

These datasets are being used as defining advantages by both companies. Why should amazon want to adopt/feed google's new analytics project?