[simonblack]

Good chocolate is made from real ingredients: cocoa, cocoa-butter, sugar, plus real milk if making milk chocolate. The place where it is produced is irrelevant.

Poor chocolate is made by replacing some, if not all, of the real ingredients with cheaper substitutes.

Read the ingredients list on the back of the packet and learn what's in the good stuff and what's in the bad stuff. Then buy accordingly.

[muzani]

Techniques matter a lot too. All the tacos here in Malaysia are mediocre, because the standards are very low - Taco Bell was swarmed for weeks when they opened because nobody ever tasted one. It's all just standard ingredients, but done differently.

Richer countries tend to have better agriculture, with more spent on researching quality rather than just quantity. So the milk is probably better too.