[tyingq]

I don't think he's straight up lying, but I do think the truth is probably more than what he's saying.

Like perhaps using AdSense, Google Analytics, Google Sign In, etc, will include a buried implied "opt in" for your site at some point.

Google is quite good at rolling out changes slowly enough to spread out any outrage. Watching the progression of ads take over their SERP pages, it was very slow and subtle. No ads, then just sidebar ads. Then one ad below the first one or two results, then above them, eventually leading to some pages with nothing but ads above the fold. Over many, many years.

[teawrecks]

Yeah, I read "sites will opt-in" as "sites are free to not use google products".

[tyingq]

I'm also curious how much info Google will choose to expose to Floc on their various sites. Within Gmail, for example, they could be very generous to other advertisers, or not. They already have the info, so I assume they could only expose a cohort interest of "email" if they wanted to.

The floc repo currently says "The algorithms might be based on the URLs of the visited sites, on the content of those pages, or other factors." Which is not super helpful. It seems like Google could fairly easily hide info from Floc since they own both sides.