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by xaduha 1836 days ago
It's all pointless, it will win out eventually because it makes sense and Google isn't about to stop tracking you regardless of FLoC. All it does is disincentivizes smaller players from doing their own tracking which you'll have no control over anyway.

Personally I don't see depersonalized targeting as a bad thing. Better than advertising dish washers to people who just bought a dish washer or some such nonsense.

3 comments

I got a great one from eBay yesterday; Because you bought Ratchet & Clank: Rift Apart PS5, we thought you might like this; Ratchet & Clank: Rift Apart PS5.

Hmm.

Buy a copy for your friend?
Ah yes, they're thinking of my friends!

Jokes aside, if it was a multiplayer game that wouldn't be an impossibility.

I like the recent trend of friend-copies of games that are co-op first like "It Takes Two", "Operation Tango" (is that name correct?) and the two-player Wolfenstein I forget the name of.

That would annoy me less than seeing dish washer ads AFTER I bought the goddamned dish washer.
I've read that these ads target you because by buying a dish washer your category went from "no idea" to "people who buy dish washers online". So while your chance of purchasing a dish washer right now might be low, as you just bought one, the calculated probability of you buying one has actually gone up.

Additionally, it alleviates the creepiness factor a bit ("they're so bad at tracking, they don't even realize I just bought one!", so you don't think about the perfect match with headphones you were just offered) and they might simply have missed the purchase.

They are just trying to help you out. They know there are "if you find it cheaper in the next 30 days, we'll refund the difference" policies out there. So those ads are actually much more helpful than you are giving credit. They can't help it you chose poorly and used a site that did not have that policy. /s
If I ever decide to uninstall, re-pack, and return a dishwasher after I find it for $40 cheaper, I will let you know.
The point of the offer is that you don't have to do that. You just report that you found it, they verify, and then they will refund the difference in prices. Very few vendors do this, but it is a legit offer to help alleviate those post purchase regrets.
That's not the reason you keep seeing ads for products you just bought. Google was aware of your interest in the product yet was unable to track that you actually bought one. So they think you're still looking.
It's also not Google who controls re-targeting lists. At least on Facebook, retailers can easily tell this ad not to be shown to you after you paid.
hence the /s at the end of the comment
Sorry, missed that :)