[andrewcross]

I've always thought this is the way I'd like to go with a startup if it became successful.

Sure not having money is a great motivator, but the time spent doing other things just to save money often costs you more. As an example, I've spent a lot of time writing a script for a product overview video for my startup. I could be spending this time on more valuable tasks, like product dev or sales, if I had the money to go with another company.