[teadrinker]

Hi Jason, nice site and congrats on the numbers. I consider the design community to be tightly knit, and it seems you've tapped it well from your viral conversion numbers. How do you see this business scaling up and avoiding a ceiling in the near future once you saturate on that design community?

[betashop]

Thanks. Appreciate the comments.

We agree that the social nature of the design community has really helped spur our growth. Our viral coefficient is off the charts for an e-commerce site. A lot of that has to do with people loving to share their latest design inspiration/find.

We think this will scale up nicely because everyone aspires to have good design. Not everyone is a design junky but everyone likes to have some design in their life. Apple is a great example of a brand that has capitalized on that. Also Target, Ikea, etc.

For many, design is a lifestyle. That will always be our core audience. But for the mass consumer, making design objects approachable and affordable is a huge market.