They don't claim it's anything more. From their website:
"""
1. "Isn't this just a gimmick to promote a startup?"
Yes, of course, FightAndroid.org is intended to help a startup (Paybuyer) – a startup that will indeed damage Google's AdWords and Android if it succeeds. To see why, view this PowerPoint presentation given to RIM executives in late March.
"""
""" 1. "Isn't this just a gimmick to promote a startup?" Yes, of course, FightAndroid.org is intended to help a startup (Paybuyer) – a startup that will indeed damage Google's AdWords and Android if it succeeds. To see why, view this PowerPoint presentation given to RIM executives in late March. """