[jonwalch]

Based on your demo, I would suggest going this route "clients have also expressed interest in using our services to generate photoshoot images to forgo expensive studio photography."

You can make a ton of money doing that. I personally don't find a ton of value in this as a consumer. I want to see how the clothes look on me, not on a model.

I can see people wanting to throw together pretend outfits on a model, but I'm not sure how you monetize that.

[likedan5]

Yeah, we are gonna do it for a few clients and see how well that works. Could be a quicker way to market than the dressing room.

"I personally don't find a ton of value in this as a consumer. I want to see how the clothes look on me, not on a model. I can see people wanting to throw together pretend outfits on a model, but I'm not sure how you monetize that."

Agree, I bet everyone wants to see outfit on themself or a person that resembles themselves. It's just HARD to build such product, period. I think at least for some people if not for everyone, styling is a important part. Also, style color mismatch accounts for about 18-20% of the returns. So far, we see a substantial conversion rate increase from the dressing room on our clients' website. Trying to get more validations to figure out the actual value of the dressing room.

[cmogni1]

It’s hard to build a product that shows you how clothes fit on someone like you as a B2B service. Retailers don’t want to showcase their clothes on anyone who isn’t anatomically perfect. Plus, if you try to source a more diverse set of “models” from real people wearing clothes, you run into the problem that most people are uncomfortable sharing photos of themselves “modeling” clothes publicly.

You’re also right that fit is only a part of the picture, and even the terms fit and style don’t quite capture what’s really going on you really want to see what clothes are going to look like on someone who looks like you and dresses like you (same preferences for fit, style, etc). Again, hard as B2B for sure.

I’ve been working on a B2C solution in this space for a while (fitfirst.app)…all too familiar with the nuances and intricacies in this space.

Fun fact and totally tangential: if you have two clothes with the exact same measurements and material that are dyed different colors, the darker dyed version tends to feel tighter than the lighter dyed one. Has to do with how the dye feels on the skin. It’s a nuance you can’t get from a photo or rendering.

[likedan5]

haha yeah, there's a lot of nuance about a fitting room that's hard for 1 product to solve. Our current product focus more on the styling / outfits / engagement, not claiming on the exact fit. Hopefully it brings positive value to conversion and AOV, which would be enough to justify a B2B case. We've also build an app (Style Space), but are not experts in running it.

[treis]

I definitely can see this becoming a standard thing. It's not an earth shattering improvement but enough of one for everyone to want it.

[jonwalch]

Makes a lot of sense. Thanks for the reply!