[alexinoz]

Something I find interesting to ponder is the value of brands in journalism. The NYT has a great brand and I'm sure most people would associate it with quality journalism.

Whatever the outcome for this paper (paid subscriptions and higher cpms or the opposite), I'm more interested in all the other mastheads out there with less brand equity.

As a guess I think most people will be more comfortable handing over their hard earned to WSJ or NYT than they will to their local rag.

So paywalls IMHO spell doom for all the other papers who don't have the same brand equity / reputation.

Would you pay $3.95 for your local paper before handing it to NYT or WSJ?

My 2c :)