[jedwhite]

As media companies lose revenue (both circulation and ads) they get more desperate, and so they start doing things that damage their own trust and relationship with readers. The invasive and polluting ad-tech all over newspaper websites is a clear example of that. A lot of news websites are almost unusable with pop-up, pop-under, overlay and dark pattern ads, or video rolls that start without warning.

The end result is that they drive readers away faster than ever chasing after fewer and fewer crumbs.

[EDIT for typo - and thanks for well wishes too! :) ]