[flyt]

Is this a joke? When I see people using their phones in public the #1 app, bar none, that I see open is Facebook. people are just browsing their feeds, commenting, liking, etc. This is mostly on iOS devices but increasingly on Android as the FB app has matured.

750 million people around the world use Facebook at least once a month. Of that number HALF return every single day, and 80% use it at least once a week. Facebook is a big deal that has deeply imbedded itself into the lives of many, many people. "Checking your Gmail" is a completely different kind of interaction.

[craigmccaskill]

Tangental but - the Facebook app on Android has done anything but mature. It's been stagnant for the last 6-8 months while the web interface has come on leaps and bounds.

At this point in time, I see no reason other than persistance of data (FB messages) to use the app.