I think maybe they mean something along the lines of, you, the individual, provide the capital and the labor and take on the risk, and then you "share" some or most of the revenue with us.
That’s my biggest issue with “sharing” economy companies. They are asking people to take on enormous risks -buying homes and cars - and then just algorithmically delist them when a problem occurs with no liability.
Yes, that's pretty much the business model right there - taking advantage of loopholes in the regulations (until they're patched), it's version 2.0 of 'privatize the profits, socialize the costs'.