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Idea: Send ads to jedberg but not everyone.

The problem with ads, no matter how "personalised", is that they are sent to everyone by default. Almost no one changes defaults. Often there is not even an option to opt-out. Whether two users got the same or different ads ("personalisation") is not the issue. The issue is that they were sent ads when they did not conscisouly request them.

Thus, the fact that jedberg likes ads is not an argument for sending ads to everyone. In the same way that if some user dislikes ads it is not an argument to stop sending ads to jedberg.

Users are not being given a choice. When they are given a choice, e.g., to reject tracking on their smartphones, the result can be a decision that the online advertising industry dislikes.

Tech company employees can call themselves users, but there is a serious bias and conflict of interest that other users being subjected to ads do not have.

What if we just send ads to tech company employees. The tech worker cohort. They will not complain because they believe ads are "necessary". Problem solved.