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by jedimastert 1837 days ago
> Turning on FLOC brings nothing to the user in return and feels like charity towards advertisers.

I would call it a charity to the site owner whose (presumably) free content you're consuming. What it brings to the user is the ability of the site owner to continue making content.
1 comments
Qub3d 1836 days ago
FLoC isn't needed to show ads any more than cookies are. If we hadn't gotten everyone used to the gravy of personalized ads, this wouldn't be an issue. But going back to placing ads based on, say, the website or the expected audience in general is like getting the camel out of the tent[0].

[0]: The Camel's Nose - https://en.wikipedia.org/wiki/Camel%27s_nose

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