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by _wp3r
1828 days ago
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Just to add a alternative voice. Open rates are an important metric for ESPs to track bad actors on their platforms. If this implementation is a 100% preload those metrics then have no value. IP anonymized pixel loads are a good compromise. But, 100% preloads would actually make email list management best practices harder to implement. Specifically unsubing subscribers that do not open over a time period. Which many ESPs do in the backend to maintain list quality and minimize spam complaints. Some level of engagement feedback at the subscriber level does have value in the spam/unwanted email workflow. Assuming you have a preexisting relationship with a business, it is not crazy on the privacy side of things to have an engagement feedback loop. Assuming you are dealing with a spammer/list buyer ip anonymization provides an appropriate level of privacy, and any additional protection should be expected by the email provider not delivering the mail. |
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