[notatoad]

There is money in agriculture, but it's not the same sort of money that tech people are used to. Big tech thrives on dumb money - people are willing to make bets on unproven tech in the hopes that it will either make their lives easier or make them look like they are "innovating" to their customers or their bosses.

the medium-scale farms (~10-20 permanent staff + labourers) i have experience with will have no problem making 6-figure purchases if they can do the math and see that the capital investment will pay off in a reasonable amount of time. the money is there, it's just not gambled. there's no value for a farmer in the appearance of innovation.