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by jedberg
1837 days ago
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Unfortunately asking users doesn't usually work out well. My favorite example is from Netflix. They asked users, "What movie needs to be on the service for you to consider it a good service with good movies that you would want to see repeatedly". A lot of people answered "Schindler's list". But when you looked at those same user's actual viewing, they never once watched Schindler's list, but they watch Jackass multiple times. So what they really wanted was Jackass, but either were too ashamed to admit it, or didn't actually understand their own preferences. |
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