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by ItalyPaleAle 1838 days ago
> Combining the information you get safely and securely from things like Twitter Analytics or Instagram Insights with your Google Analytics helps tell you even more about how your content is performing.

Google Analytics and similar are blocked by a large (and increasing) number of visitors. To my estimates, about 40-80% of a website's visitor will not be counted in Google Analytics (depending on website and audience). Some browsers now block those platforms without the need for any add-on too (like Edge in "Strict" privacy mode).

In short, GA is useless or soon will be.

1 comments

I have a new project site that's largely viewed by technically competent people. All my other logs indicate that I get a mere 50 to 75 unique visitors per day - not heavily trafficked. Google Analytics often counts about 10% of the visitors, which is easily confirmed by checking all the other metrics that are available to me.

So, yeah, I'm not sure how much longer they'll be a viable source of data.